How Bricker Design Group Created a Premium Workplace Experience at Phillips Plaza

Bricker Design Group partnered with Smartket to create a full-service workplace refreshment program for the Phillips Building in downtown Nashville—designing the space, managing the buildout, and providing tenants, hotel guests, and gym members with a curated selection of coffee, snacks, beverages, and fresh food.

Industry
Commercial Real Estate

Services
Workplace Coffee & Refreshments · Pantry · Snacks · Beverages · Fresh Food · Procurement · Equipment · Service & Maintenance

At a Glance

Challenge

After acquiring the Phillips Building in downtown Nashville, Bricker Design Group wanted to create an exceptional experience for everyone who would use the property.

With multiple tenants, a gym, and a hotel occupying the building, the refreshment program needed to serve a diverse group of people with different preferences and needs.

Bricker needed a full-service partner that could help design the space, source the right products and equipment, and manage the program from end to end.

Solution

Smartket partnered with Bricker throughout the buildout process to design a workplace refreshment environment around the building’s unique layout and users.

Smartket helped plan the counters and infrastructure, supplied the equipment and products, and built a curated assortment spanning coffee, snacks, beverages, protein products, fresh food, and healthier alternatives.

Results

• Created a full-service refreshment program for the Phillips Building

• Supported multiple tenant groups, hotel guests, and gym members

• Helped design the refreshment space during the building’s construction and buildout

• Created a product selection tailored to different users and preferences

• Added healthy, high-protein, traditional, and fresh food options

• Provided ongoing procurement, replenishment, and service

• Created a centralized workplace refreshment experience for the property

• Delivered a program that has received strong feedback from building users

Designing the Workplace Experience From the Ground Up

When Bricker Design Group acquired the Phillips Building in downtown Nashville, they weren’t simply looking for someone to stock snacks.

They wanted to create an experience that matched the quality of the property.

The building serves a diverse community of people. Multiple businesses operate throughout the property, while gym members and hotel guests also regularly use the building.

That created a unique challenge.

The refreshment program couldn’t be designed around a single company or a single type of employee.

It needed to work for everyone.

Bricker needed a partner that could understand the space, help design the physical setup, and ultimately operate the entire refreshment program.

That’s where Smartket came in.

Building the Program Into the Space

Smartket became involved during the construction and buildout process rather than coming in after everything was already finished.

That allowed the team to think about the refreshment program as part of the building itself.

Smartket worked with Bricker to determine how the counters, equipment, and service areas should be laid out so the finished space would be functional and easy to use.

Rather than forcing a standard pantry solution into an existing room, the program was designed around the building.

The result was a refreshment environment that felt intentional from the beginning.

Every component—from the counter layout to the products being offered—was designed to make the experience work for the people actually using the building.

One Program for an Entire Building

The Phillips Building isn’t serving one workforce.

It’s serving an entire ecosystem.

Different tenants use the refreshment program throughout the building. Gym members regularly access it. Hotel guests use it. Employees from companies including Carlisle Group use it.

That means the program has to accommodate very different preferences.

Some people want traditional snacks.

Others want healthier options.

Some are looking for coffee and an afternoon pick-me-up.

Gym members may be looking for protein, functional beverages, or better-for-you snacks.

Smartket built the assortment around that diversity.

Instead of limiting the selection to the standard chips, candy, and soda found in a traditional office pantry, the program offers a much broader mix.

A Product Selection Built Around Modern Preferences

One of the biggest advantages of the program is the variety.

Smartket provides traditional workplace favorites alongside newer, health-conscious products.

The selection includes products such as Poppy lollipops, Barbell and Fairlife protein products, Quest chips, Bloom energy drinks, fresh fruit, and other better-for-you options.

There are also traditional snacks and beverages for people who simply want the classics.

Fresh food and produce add another dimension to the program, with options such as apples and bananas available alongside packaged products.

The goal isn’t to tell people what they should eat.

It’s to give them options.

Whether someone wants coffee, a traditional snack, a protein product after a workout, an energy drink, or something fresh, they can find something that fits their preference.

Designed for the Gym, the Office, and the Hotel

The diversity of the building’s users makes the program particularly valuable.

Gym members naturally gravitate toward high-protein and functional products.

Office tenants want convenient coffee, snacks, and beverages throughout the workday.

Hotel guests have different needs and expectations altogether.

Smartket built the assortment to serve all of them.

The result is a workplace refreshment program that doesn’t feel like it belongs exclusively to an office.

It functions as an amenity for the entire property.

Full-Service Management

For Bricker Design Group, the value wasn’t simply having the right products available.

It was having a partner responsible for the program.

Smartket manages the procurement, product selection, replenishment, equipment, and ongoing service required to keep the experience running.

Bricker doesn’t have to coordinate individual vendors for coffee, snacks, beverages, fresh food, or equipment.

Smartket manages the moving pieces.

That gives the property team one partner responsible for maintaining the refreshment experience across the building.

Creating an Amenity People Actually Use

The ultimate measure of the program is whether people actually enjoy using it.

And the response has been overwhelmingly positive.

Tenants, gym members, and other building users have embraced the selection, particularly the combination of healthier products, protein options, fresh food, traditional snacks, and modern beverages.

The program gives people something they can actually look forward to using.

For Bricker, that means the refreshment program has become more than an operational service.

It has become part of the experience of being in the Phillips Building.

The Lasting Impact

Bricker Design Group came to Smartket looking for a way to create a better experience throughout the Phillips Building.

Smartket helped turn that vision into a fully managed workplace refreshment environment.

From the initial design and construction planning to equipment, procurement, product selection, replenishment, and ongoing service, Smartket became the partner responsible for bringing the program together.

Today, the Phillips Building offers its tenants, gym members, and hotel guests a refreshment experience built around variety, convenience, and modern preferences.

Healthy options.

Protein products.

Fresh food.

Coffee.

Snacks.

Energy drinks.

Traditional favorites.

And everything in between.

What started as a need for a full-service refreshment provider became an integrated amenity designed specifically for the people who use the building.

One building. One partner. A better workplace experience for everyone.